Audio-Technica was established in 1962 in Shinjuku, Tokyo, Japan, by Hideo Matsushita as a phonograph cartridge manufacturer. Its first products were the AT-1 and the AT-3 MM stereo phono cartridges. The business rapidly developed and Audio-Technica expanded into other fields. Headquarters and factory moved in 1965 to the current address in Naruse, Machida, Tokyo. In 1969, the company began exporting phono cartridges worldwide and launched the first microcassette recorders.